Privacy Policy

Our Privacy Approach

For ordinary private-sector commercial activity in Ontario, PIPEDA is the primary general privacy framework. Ontario has sector-specific privacy laws, including for personal health information, but it does not currently have a general private-sector law deemed substantially similar to PIPEDA that replaces it for a business like ours.

In practical terms, we are accountable for personal information under our control. We identify why information is needed, seek meaningful consent appropriate to the activity, limit collection and use to reasonable purposes, keep information only as long as needed, take reasonable steps to maintain accuracy, and use safeguards suited to the nature and sensitivity of the information. We also explain our practices openly and provide a way to request access, correction or review of a privacy concern.

Information We Collect

Information you provide

When you contact us or submit a service inquiry, we may collect your name, email address, phone number, city or postal code, property type and size, requested service, preferred timing, and the details you include in a message.

Estimate and property information

The residential estimator asks for information needed to prepare a planning range. This can include your property address, layout and cleaning area, condition, bathrooms, selected add-ons, windows, carpets, upholstery or rugs, access and parking details, budget-fit response, desired cleaning date, assessment availability and contact preference.

If you request follow-up, we link those contact details to the estimate so our team can discuss the scope and arrange a property assessment. The email supplied at the beginning is also used to deliver the requested estimate.

Website, Analytics and Attribution Information

Like most websites, our hosting and security systems may process technical information such as IP address, browser or device type, requested pages, request timing and referring page. We use this information to operate the site, troubleshoot issues and protect forms and the estimator from abuse.

Google Tag Manager helps us manage and deploy measurement and advertising tags. It is a tag-management tool; Google Analytics is the separate service we use to understand website use.

Google Analytics may collect information about pages viewed, website interactions or events, browser and device characteristics, referring sources, campaign attribution parameters, and approximate location derived from network or device information where available. Google may also handle IP or other network information according to our configuration and Google’s technologies. You can learn more in Google’s Privacy Policy.

We also use the Meta Pixel (Facebook Pixel) to measure advertising effectiveness, understand website actions following advertising interactions, support attribution, and enable audience or advertising functions where configured. Browser, device and website-event information may be transmitted to Meta according to our configuration and Meta’s technologies. This does not mean that Let’s Get It Clean can personally identify every website visitor. You can learn more in Meta’s Privacy Policy.

When present in a page address, we may record limited attribution values such as UTM parameters and Google or Facebook click identifiers with an estimate. These values help us understand the source of a request; they do not authorize access to an estimate.

Optional Microsoft Clarity Session Replay

If you choose Allow replay, we use Microsoft Clarity to understand how visitors navigate our public pages through session recordings and heatmaps. Clarity can process page views, clicks, scrolling, browser and device information, approximate location and browser identifiers. Microsoft receives this information and may process it outside Canada. See Microsoft’s Privacy Statement.

The Clarity recorder does not load before your choice. Declining does not affect cleaning enquiries or access to this website. We request analytics collection only, with Clarity advertising consent denied. This choice is separate from existing Google, Microsoft Advertising and Meta measurement described elsewhere in this policy.

We exclude the estimator, contact and confirmation pages from replay. Clarity masks form inputs, and we additionally mask the shared enquiry section. Public articles, navigation and service descriptions remain visible in recordings. Avoid putting personal information in page addresses.

Your replay choice is stored in this browser for up to 180 days. When allowed, Clarity may use its own analytics cookies. You can change your choice using Replay privacy. Choosing No thanks stops further recording in that page and clears Clarity’s first-party analytics cookies; already transmitted information and requests already in transit are not recalled. Clearing browser storage removes your saved choice.

Change replay preference If this control is unavailable because scripts are blocked, Clarity remains off until a permitted choice can be read.

Cookies, Local Storage and Similar Technologies

Essential and operational storage

The estimator uses your browser’s local storage to preserve progress, answers and secure session information so you can continue an in-progress estimate on the same device. This information remains in that browser until it is cleared or replaced.

Analytics and advertising technologies

Google Analytics and the Meta Pixel, deployed through Google Tag Manager, may use cookies, browser storage or similar identifiers for measurement, attribution and advertising functions. These purposes are distinct from the information required to answer an inquiry or prepare an estimate.

Your browser settings can be used to limit or clear cookies and local storage, and Google and Meta may provide additional controls through their own services. Blocking analytics or advertising technologies may reduce measurement functionality. Clearing estimator storage may prevent an in-progress estimate from resuming on that device.

How We Use Information

Some uses are necessary to take the step you request—for example, responding to an inquiry, preparing an estimate, communicating about the requested service, or coordinating work. Marketing communications are optional. Analytics and advertising technologies serve separate measurement and advertising purposes and are not required for us to prepare an estimate.

We use personal and property information to:

• respond to questions and service requests;
• prepare, deliver and explain estimates;
• assess scope, scheduling, access and equipment requirements;
• arrange and provide cleaning services;
• send service-related and transactional communications;
• send occasional marketing updates only when the optional choice has been selected;
• understand website and campaign performance; and
• maintain security, prevent misuse and meet legal or business obligations.

Service Providers and Information Disclosure

We use service providers to operate the website and deliver requested services. They may process information for the functions they provide to us. The current website implementation includes:

• ChemiCloudWebsite hosting and delivery.
• MakeRouting submissions from the shared website inquiry form.
• SupabaseStorage and processing for residential estimates and contact requests.
• ResendDelivery of estimator and operational emails.
• UpstashShort-lived, privacy-reduced counters used to limit abusive estimator requests.
• Google Tag ManagerManagement and deployment of website measurement and advertising tags.
• Microsoft ClarityOptional session recordings and heatmaps after your replay choice.
• Microsoft AdvertisingExisting advertising measurement and attribution tags.
• Google AdsAdvertising conversion and call measurement.
• Google AnalyticsWebsite usage, interaction and campaign measurement.
• Meta / Meta PixelAdvertising effectiveness, website-event measurement, attribution and audience functions where configured.

Some service providers may process or store information outside Ontario or Canada. When information is processed in another jurisdiction, it may be subject to that jurisdiction’s laws and may be accessible to courts, law-enforcement or national-security authorities in that jurisdiction.

We may also disclose information when reasonably necessary to provide a requested service, comply with law or legal process, protect customers or the business, investigate misuse, or support a business transaction. External service providers have their own privacy and security practices.

Security and Retention

We use administrative, technical and organizational safeguards selected according to the nature and sensitivity of the information being handled. No website, transmission or storage system can be guaranteed completely secure.

We retain information only for as long as reasonably necessary for the purposes described in this policy and for applicable legal, accounting, security or business-record requirements. The period varies according to the type of record and why it is held. When information is no longer reasonably needed, it is deleted, anonymized or otherwise disposed of as appropriate.

Marketing Communications and SMS Consent

We seek consent in a way that is connected to the purpose at hand. Asking for an estimate or using the website does not by itself enrol you in marketing or unrelated text messages.

The estimator’s marketing checkbox is optional. Selecting it allows us to send occasional cleaning tips and service updates. You can ask us to stop marketing messages by using an unsubscribe option where provided or by contacting us.

Service-related messages, including a requested estimate or a response to an inquiry, are separate from marketing communications.

If you choose text as your preferred contact method, the estimator requires separate SMS consent. That consent is for responding to the cleaning inquiry; it does not by itself enrol you in unrelated marketing text messages. You can ask us to stop texting at any time.

Access, Correction, Consent and Privacy Concerns

You may contact us to ask about personal information we hold about you and how it has been used or disclosed, request access or correction, ask us to delete information where appropriate, or raise a concern about our privacy practices. We may need to verify your identity before responding.

You may also withdraw consent where applicable, subject to legal or contractual limits and the information we reasonably need to complete an active request or service. Withdrawal does not affect handling that was already authorized, and it may mean we cannot continue an optional activity or requested service that depends on the information.

Some information may need to be retained for legal, accounting, security or active service purposes.

The website does not currently provide a customer account or automated self-service deletion tool.

Other Important Information

Third-party links

Our website may link to websites or platforms operated by others. Their privacy practices are governed by their own policies, not this one.

Children’s privacy

Our services and website are intended for adults arranging property cleaning. We do not intentionally seek personal information from children. If you believe a child has provided information through the site, please contact us.

Changes to this policy

We may update this policy when our website, service providers or information practices change. The date at the top of the page identifies the current published version.